Architectural Design in Practice
Follow along as we design a 70-unit residential scheme with commercial ground floor in Liverpool city centre. This course shows exactly how we approach a real developer project—from analysing the site's industrial heritage and checking planning policy, through to space planning apartments and developing the facade. You'll see the actual design decisions, iterations, and problem-solving that goes into commercial architecture work.
- 4+ hours of premium content
- 11 step-by-step video lessons
- Future updates included
About this course
This course walks through designing a real mixed-use scheme in Liverpool's Fabric District. You'll see how we analyse the site's warehouse context, navigate Supplementary Planning Documents, plan 70 apartments to NDSS standards, and develop facades inspired by precedents like Haworth Tompkins. The emphasis is on the iterative process—massing, testing in real-time visualisation, refining, and testing again—that leads to designs that work both architecturally and commercially. This is exactly how we approach developer projects in practice, balancing design ambition with buildability and cost. By the end, you'll have a clear framework for tackling similar schemes yourself.
This comprehensive architectural design course develops your expertise in navigating real-world practice challenges through the Kempston Street project, teaching you to transform site constraints into compelling architectural features. You'll learn systematic approaches to contextual analysis, planning policy interpretation, and community engagement that inform sophisticated design responses to complex urban sites.
The curriculum emphasizes practical application of commercial project development, from initial space planning through final design refinement using visualization tools. You'll develop skills in balancing design ambition with practical constraints including budgets, regulations, and market demands while maintaining architectural quality and design integrity.
Advanced design development techniques include precedent research, iterative massing studies, and comprehensive design testing using real-time rendering tools. The course covers facade design strategies, interior space optimization, and presentation techniques that communicate design intent effectively to clients and planning committees.
These practical skills position you to excel in contemporary architectural practice where contextual sensitivity and commercial viability must coexist. The techniques learned apply directly to mixed-use developments, urban infill projects, and complex building types where sophisticated design responses to challenging constraints can determine project success and client satisfaction.
What will you learn?
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This course will turn you into:
A contextual design strategist
Learn to read sites properly—heritage context, street activation, sun angles, and overlooking issues. Turn site constraints into the features that define your scheme.
A commercially-minded designer
Plan efficient apartment layouts that meet standards and keep developers happy. Balance design ambition with commercial reality and buildability.
A visual testing expert
Test your designs in real-time before committing. Refine facades, window rhythms, and material choices through iterative visualisation.
Syllabus
We introduce the Fabric District site in Liverpool - its warehouse heritage, surrounding context, and the key constraints that will shape our design. Learn what to look for in site analysis and how to document findings that justify design decisions to planners.
Before designing anything, we dig into Liverpool's planning policy - the Local Plan, Supplementary Planning Documents, and vision documents for the area. See how policy requirements around active frontages, materials, and building heights will directly influence our proposals.
With context understood, we lay out apartments to NDSS standards, position commercial units at ground floor, and work out core locations, plant rooms, bin stores and bike storage. Learn how to achieve efficient floor plates while meeting regulatory requirements.
We take the layouts into SketchUp to establish building mass. This lesson covers finding efficiencies through repetition, self-critiquing proportions and scale, and preparing a base model ready for detailed development. Getting massing right early saves huge time later.
Before adding detail, we research precedents - landing on a primary reference that will drive our facade approach. See how to select relevant examples and extract the principles that work for your specific context and brief.
Now the fun begins. With targets set and precedents chosen, we break down the massing into distinct blocks, add rhythm to elevations, and establish an overall aesthetic. This is where the scheme starts to take shape as architecture rather than boxes.
We export to Twinmotion for real-time visualisation. This testing phase reveals what's working and what needs refinement - proportions that looked fine in 2D, material combinations, the relationship to neighbouring buildings. Twinmotion becomes our design feedback tool.
Based on Twinmotion testing, we add the details that prevent a "boring brick box" - horizontal banding, deep window reveals, characterful window designs, and layered facades. See how considered detailing creates depth and shadow that reads well from street level.
Continuing the facade development, we refine additional elements and test variations in Twinmotion. This iterative process of modelling, testing, and refining is key to achieving facades with genuine depth and character.
We move inside to test apartment layouts - checking beds aren't against windows, kitchen layouts work practically, and spaces feel right at human scale. This catches coordination issues before they become expensive problems on site.
We produce final renders using different lighting setups - testing the scheme in morning, afternoon, and evening conditions. This final round of visualisation confirms the design works and provides presentation material for clients and planners.

Meet your instructor
Adam Morgan
Architectural Director
ThreeForm Architects
Hi, I'm Adam. I am the founder and director of ThreeForm Architects, a team of architects and artists in Liverpool, UK. The office is experienced in a wide range of building types and procurement routes, successfully winning projects with contract values of up to £20 million. We work for a broad spectrum of public and private sector clients across the country. I have always had a passion for teaching aspiring and young architects. I offer support to emerging young architects through the RIBA mentoring programme and am also a visiting architectural critic and tutor for Liverpool John Moores University.
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